Shenzhen Yafu Jewelry Co., Ltd., established on February 25, 2002, evolved from a specialized jewelry processing factory into a large enterprise integrating design, production, sales, and processing, with registered capital of RMB 40 million. It is a standing director of the China Gems & Jewelry Association and a member of the Shenzhen Gold & Jewelry Association.

Yafu specializes in high-end diamond, jade, gold, K gold, platinum, and other natural gemstone jewelry. With tens of thousands of bestselling designs, it is an industry leader renowned for outstanding quality and market reputation.

Headquartered in Shenzhen’s national jewelry distribution center, the company utilizes advanced equipment from Italy, Germany, and Japan, including vacuum casting and laser welding machines. Dozens of modern production lines are operated by skilled technicians and artisans. Adhering to the principles of top-tier quality, management, and efficiency, Yafu blends traditional craftsmanship with modern technology to drive innovation, forming a distinct brand identity and sustaining growth in a competitive market.

Yafu’s goal is to “create famous brands and build a first-class enterprise.” It upholds integrity and excellence, emphasizing quality, innovation, and trust. Strict quality control and efficient management ensure high-standard products and services, steadily expanding market share.

Design is a core strength. Guided by the philosophy of offering unique and innovative products, Yafu combines natural gemstone attributes with consumer needs, integrating cultural and artistic elements to highlight elegance and fashion, earning broad acclaim.

The company employs a comprehensive management system with modern IT-supported operations and has been ISO9001:2000 certified since 2004. Rigorous quality control from sourcing to delivery ensures “zero defects.” Awards include “Well-known Brand of China’s Private Enterprises” (2004) and “Advanced Enterprise in Quality Management of Guangdong Province” (2006). Yafu’s jade jewelry was named “China’s Famous Product” in 2006.

Customer-centric marketing focuses on mutual success through themed promotions and training support. Yafu has established trust-based cooperation with a network covering 27 provinces, Hong Kong, Macau, Taiwan, tens of thousands of clients, nearly 100 chain stores, and numerous retailers and distributors.

As global integration advances, Yafu actively expands internationally, exporting to the U.S., Canada, European countries, the UAE, Kuwait, Japan, Thailand, and Malaysia, with a growing overseas client base.

Brand building integrates corporate culture with strategic promotion. Efforts in quality, positioning, and communication enhance the distinct “Yafu” brand culture and increase its influence.

Talents are key to development. Yafu follows a “people-oriented” approach, with systematic training and incentives, building a professional, efficient team to support sustainable growth.

Moving forward, Yafu will maintain high standards, advance its brand strategy, strengthen competitiveness, and embrace a brighter future with customers and employees.